|Leading facility posts The Bravery's 'Unconditional' promo
London, UK, 10 August 2005: Full-service facility, VTR, has completed post-production on The Bravery's Unconditional.
Directed by Flynn Productions' Paul Gore, the promo is an eerie performance piece, shot in a field in North London. As the song builds up, it transpires that the band are no longer alone as visitors - including a murder of crows and a herd of horses -approach the scene. As this scenario would have been virtually impossible to shoot, Flynn called upon VTR to create the illusion.
The whole process took around three weeks in total, with Flame artist Dan Williams attending the two-day shoot. The graphics team at the hive spent a week matting out all the elements needed to composite the shots, before VTR's Flame team, led by James Allen, began the effects work.
"This was a complex but enjoyable promo to work on," said James. "Only a few of the crows and horses that you see are real, the majority are images which we'd sourced, digitally manipulated and placed in situ. It was vital that we attended the shoot so we could advise on object positioning, particularly for the horse scenes. We then spent time layering images to achieve a realistic finish to the promo."
Paul Gore looked to VTR to encourage the strange ambience about the promo, which Tom Russell was able to achieve during the grading process. He toned down the yellow colour that the horses had been painted, making them look less cheerful. In the final grade he added a rose hue, which added to the unreal nature of the piece.
"We work with VTR because we know we'll get a dedicated service from the very bottom to the top," said Charlotte Woodhead, producer, Flynn Productions. "The Flame boys at VTR and team at the hive are fantastic and always do a great job on our promos. This job was no exception."
Project: Unconditional, The Bravery
Director: Paul Gore
Production company: Flynn Productions
Producer: Charlotte Woodhead
Lead Flame: James Allen
Flame: Matt Wilmshurst, Lyndon Gaul, Viv Baker & Simon Hall
Combustion: Safia Ravat, Lise Prud'Homme & Simon Armstrong
Spirit: Tom Russell
Post-production producer: Jordan Andreopoulos
VTR, part of The VTR Group, has forged an international reputation for creative innovation and high-end quality special effects. A fully integrated service for top-end commercials, music videos, feature films and idents work, VTR counts leading European agencies, top production companies and high-profile blue-chip companies among its clients.
There are two key assets within VTR - Digital Cinema @ VTR and the hive @ VTR. Digital Cinema was set up in 2002 specifically to handle the high-resolution needs of digital feature film post-production and has since become a specialist in digital intermediate processes. The hive was founded in April 2000 as a client-friendly boutique to focus on 2D and 3D graphics.
Recent credits include commercials for Vodafone, British Airways and Dior; branding and idents for BBC, Five and CSI; and feature film projects including Vera Drake and Deep Blue.
For more information please visit www.vtr.co.uk